In 2007, the
National Association of County & City Health Officials (NACCHO)
launched a program to build a national identity for local public health. The visual symbol helps establish a brand for governmental public health departments.
The logo has three main components:
- SYMBOL: The three pointed shield and stylized "plus" symbol have universal recognition associated with health, with protection and with growth. The three point symmetry reinforces the three core functions of public health.
- COLORS: Blue, white and khaki are the colors of the United States Public Health Service uniform.
- WORDS: The tag line is a simple, elegant statement about what public health does - and what public health achieves.