Entrepreneurs, small business owners, and freelancers connect with experts for in-depth guidance on operations, planning, finance and marketing.
Social Media Voice: Finding Authenticity
Explore what kinds of voices an organization might take on and how to go about determining the best fit for yours through case studies, exercises and examples. Presented by the Loft. Registration required. Geared for adults.
Zoom virtual event
Saturday, Oct. 7, 9–10:30 a.m. Register now.
Social Media Strategy: Content and Conversation
Explore social media tools, when and how often to post, which content to share, who can help create and extend conversations, how to analyze your results, diffuse your critics and amplify your strongest advocates. Presented by the Loft. Registration required. Geared for adults.
Zoom virtual event
Saturday, Oct. 14, 9–10:30 a.m. Register now.
Writing for the Web
Learn some key web writing practices including the use of information hierarchies, ensuring short and scannable text, and highlighting content with visual cues. Presented by the Loft. Registration required. Geared for adults.
Zoom virtual event
Saturday, Oct. 21, 9–10:30 a.m. Register now.
Etsy Shop Behind the Scenes
Get tips and learn techniques to run an Etsy shop from a long-time Etsy seller. Take a behind-the-scenes tour of the technical side of running a shop, setting up items via the Shop Manager and choosing shipping profiles. Explore marketing and search tips that can help get you started on the right foot. Presented by Becka Rahn. Registration required. Geared for adults.
Zoom virtual event
Tuesday, Oct. 24, 6–8 p.m. Register now.